Adam Greenwood

Adam Greenwood



Imagine a world where you truly believed that everybody agreed with you about everything. Imagine a world where people with different opinions to you on politics, religion, sport etc simply could not be seen or heard.

With algorithms deciding who we see, meet and hear online, this is becoming a reality. And it won’t be long until this reality moves into the real world…

Adam founded the award winning agency, Greenwood Campbell in 2009. Over the years Adam has spent his time running the agency and learning about the technology they use to transform and accelerate brands.

Adam pivoted the agency’s focus in 2017 after a tech pilgrimage to Silicon Valley where he saw that the future of digital was not web but AI, AR, voice and chatbots.

Since then he has had a voracious desire to learn and share his knowledge on AI.

Adam stopped using Facebook and Instagram in 2018.

What 3 words would you use to describe your TEDx talk?
Thought-provoking, inspirational, educational.

What was the main motivation for you to do a TEDx talk?
TEDx is the ‘go-to’ platform for inquisitive people to learn new information. It would be an honour to share my knowledge and experiences with like-minded, curious individuals.

What do you hope the audience will feel after your TEDx talk?
Inspired to make a change, interested to learn more, enlightened. Empowered to take action.

Were there any challenges in the preparation of your TEDx talk?
I feel very passionately about the subject, so getting everything in my mind across in 12 minutes was the biggest challenge.

Do you have any goals for your TEDx talk?
I just want people, especially young people to realise that there are other points of view out there and they should listen to them without prejudice.

What is your favourite TED talk and why?
I liked Simon Sinek's talk about the why. It really made sense to me - and made me think about how I should talk about my own business to customers and my own team.


What advice would you give to other people considering giving a TEDx talk?
If you believe in something passionately, if you have something to say about a subject in a way that hasn’t been said before, if you are comfortable speaking to an audience, if you believe in yourself, then go for it.

Finally, what’s the one change you’d like to see in the lives of our audience this year, following your talk?
I want people to challenge what they see and hear online and realise that there are always different outlooks to consider.

You can find Adam on Twitter and LinkedIn.